Cure The Bullies

To launch a new anti cyber-bullying campaign targeting 8-10 year olds, I worked with Host to animate a TVC that highlighted the ‘cyber bullies’ that lurk online or on your mobile.

SchoolAid, in partnership with the Vodafone Foundation, has launched a national campaign that identifies and personifies the different types of cyberbullying behaviours, and in particular, bystander behaviour, to raise awareness of this crucial issue, while encouraging open discussion among children and adults alike.

Client: Host / Vodafone Foundation & SchoolAid
Creative DirectionHost
Creature IllustrationsJohan Potma
Sound DesignSound Reservoir
Role: Animation

© Host, 2010